Facebook has hit a wall, showing mixed results in its Q2 2018 earnings. GDPR, Mark Zuckerberg’s testimony before Congress and more scandals appear to have contributed to Facebook’s weak user growth. Let’s cast a quick glance at the top line Facebook Q2 2018 Earnings results.
Daily active users (DAUs) were 1.47 billion on average, with an increase of 11% year-over-year.
Monthly active users (MAUs) were 2.23 billion as, with an increase of 11% year-over-year.
Mobile advertising revenue accounted for nearly 91% of advertising revenue in the second quarter of 2018, up from approximately 87% of advertising revenue in the second quarter of 2017.
Facebook revenue grew 42% year-over-year to $13.231 billion.
Average revenue per user (ARPU) was $5.97.
Capital expenditures were $3.46 billion.
A Graph Shows the Monthly Active Users of Facebook (MAUs) in the Second Quarter of 2018
Launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates, Facebook is an American online social media and social networking service company based in Menlo Park, California. Its mission is to give people the power to build their own community and bring the world closer together. People mainly use Facebook to stay connected with friends and family, to discover and stay up to date with what’s going on in the world, and to share and express what matters to them. Today, Facebook has more than 2.2 billion monthly active users.