As people looked for new forms of entertainment besides ways to stay connected with others. More people were playing, watching, and streaming than ever before, bringing in new gamers as well as re-engaging lapsed players.
The games marketing report for 2021 shows players’ behavior, including their motivations, preferences, and habits.
Back in 2020, the year that brought new and different gamers. It is reported that the number of people playing mobile games significantly increased across the globe as a result of COVID-19.
As proven, the number of gamers is still increasing since March 2020. The chart below shows the gaming audiences grow since March 2020 in the US, UK, S.Korea, and Germany:
According to the games marketing report, new gamers play more hours a week than existing players.
Even though new and existing gamers report playing a similar number of sessions per week, new gamers play more hours per week than existing players in all markets.
Moreover, new gamers are open to social activity, multiplayer experiences, and chatting with others in-game compared to existing players.
However, existing players across all markets say they prefer single-player mobile gaming experiences to multiplayer.
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