Global Digital Statistics in 2016

Digital Marketing Researches & Reports

Global Digital Statistics in 2016 | We Are Social

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Are you searching for the global Digital Statistics?

DIGITAL IN 2016 report is a comprehensive study of digital, social and mobile usage around the world by We Are Social.

DIGITAL IN 2016 report contains all the digital data, social stats and mobile numbers you need to understand the global state of digital marketing.

Some of the key indicators for the Global Digital Statistics in 2016:

  • 3.42 billion internet users, equaling 46% global penetration
  • 2.31 billion social media users, delivering 31% global penetration
  • 3.79 billion unique mobile users, representing 51% global penetration
  • 1.97 billion mobile social media users, equating to 27% global penetration

The growth since 2015 global report:

  • The number of reported internet users is up by 10%, growing by 332 million
  • The number of reported social media is up by 10%, an increase of 219 million
  • Unique mobile users increased by 4% thanks to 141 million new users
  • Mobile social media users leapt 17%, adding 283 million new users.

Global Digital Statistics in 2016


The report contains regional and global overviews, together with in-depth profiles of 30 of the world’s top economies.

We are Social 30 Countries 2016 Report


For more information, download the “Digital in 2016” full report.


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