Digital Marketing Researches & Reports

Holiday Shopping Survey 2018: Asia Pacific | AdColony

Shopping Seasons | Asia Pacific

Holiday shopping season is a highly tracked time full of analytics, statistics, behaviors, and trends. AdColony has conducted a new survey investigates the shopping behavior and preferences of consumers across the Asia Pacific region during the 2018 shopping season. The study dug deeper on how mobile device plays a vital role in the buying journey.

Key Findings of Holiday Shopping Survey 2018:

  • Approximately 64% of holiday shoppers in the Asia Pacific region are between 18 and 74 years old.
  • The smartphone is the main device used for shopping at a rate of 78%.
  • Almost half of shoppers always use it for purchasing.
  • Apparel is the most purchased category on mobile devices during the holiday season (52%), followed far by Home Goods (20%).
  • 49% have purchased something on their mobile device, directly from an advertisement and 79% will do so if the product were relevant to them.
Interaction with ads in Asia Pacific During the holiday shopping Season

2 Pie Charts Show the Interaction with Ads in the Asia Pacific During the 2018 Holiday Shopping Season

Content of “Holiday Shopping Survey 2018: APAC” Report:

  • About the study.
  • Holiday shoppers’ demographics.
  • Devices used to make online purchases.
  • The role of mobile during the holiday shopping season.
  • Top products purchased.
  • Consumer interactions with ads.

Number of Pages:

  • 17 Pages.


  • Free.


The AdColony Holiday Shopping Survey 2018 was distributed globally and garnered more than 1,000 responses. This report focuses on the results from the Asia Pacific region (Singapore, Philippines, Australia, & New Zealand). Respondents are aged 14 years old to over 75 years old.


AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ and Aurora™ HD video technologies, rich media formats, global performance advertising business and programmatic marketplace, and extensive SDK footprint in the Top 1000 apps worldwide, they are passionate about helping brands connect with consumers at scale on the most important screen in their lives.

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