Holiday shopping season is a highly tracked time full of analytics, statistics, behaviors, and trends. AdColony has conducted a new survey investigates the shopping behavior and preferences of consumers across the Asia Pacific region during the 2018 shopping season. The study dug deeper on how mobile device plays a vital role in the buying journey.

Key Findings of Holiday Shopping Survey 2018:

• Approximately 64% of holiday shoppers in the Asia Pacific region are between 18 and 74 years old.
• The smartphone is the main device used for shopping at a rate of 78%.
• Almost half of shoppers always use it for purchasing.
• Apparel is the most purchased category on mobile devices during the holiday season (52%), followed far by Home Goods (20%).
• 49% have purchased something on their mobile device, directly from an advertisement and 79% will do so if the product were relevant to them.

2 Pie Charts Show the Interaction with Ads in the Asia Pacific During the 2018 Holiday Shopping Season

Content of “Holiday Shopping Survey 2018: APAC” Report:

• About the study.
• Holiday shoppers’ demographics.
• Devices used to make online purchases.
• The role of mobile during the holiday shopping season.
• Top products purchased.
• Consumer interactions with ads.

Number of Pages:

• 17 Pages.

Pricing:

• Free.

Methodology:

The AdColony Holiday Shopping Survey 2018 was distributed globally and garnered more than 1,000 responses. This report focuses on the results from the Asia Pacific region (Singapore, Philippines, Australia, & New Zealand). Respondents are aged 14 years old to over 75 years old.