Holiday shopping season is a highly tracked time full of analytics, statistics, behaviors, and trends. AdColony has conducted a new survey investigates the shopping behavior and preferences of consumers across the Asia Pacific region during the 2018 shopping season. The study dug deeper on how mobile device plays a vital role in the buying journey.
2 Pie Charts Show the Interaction with Ads in the Asia Pacific During the 2018 Holiday Shopping Season
The AdColony Holiday Shopping Survey 2018 was distributed globally and garnered more than 1,000 responses. This report focuses on the results from the Asia Pacific region (Singapore, Philippines, Australia, & New Zealand). Respondents are aged 14 years old to over 75 years old.
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