By leveraging artificial intelligence (AI) and real-time data hyper-personalization delivers more relevant content, product, and service information to each user. Ascend2 surveyed over 140 marketing influencers to take a deep look at their future hyper-personalization strategies.
Key Findings of the Hyper-Personalization Strategies Survey:
Just 9% of marketing influencers have completed the development of a hyper-personalization strategy.
Improving the customer experience (60%) and applying data insights to decision-making (51%) are top priorities for marketing influencers.
Half of the marketing influencers consider developing a hyper-personalization strategy somewhat successful.
Applying data insights to decision-making is the top barrier to the success of a hyper-personalization strategy.
A Figure Shows the top Challenging Barrier to the Success of a Hyper-personalization Strategy in 2018
Content of the “2018 Hyper-Personalization Strategies” Report:
Developing a Strategy
Barriers to Success
Strategic Deployment Resources
Priorities Versus Barriers
Most Effective Apps
How Effectiveness is Changing
Most Difficult Apps
Effectiveness Versus Difficulty
About Ascend2 Research-Based Marketing
Ascend2 Research Partner Programs
Number of Pages:
Data were driven from 143 marketing influencers. The survey was conducted during the week of November 26, 2018. 35% of respondents work for large businesses, 28% work for medium businesses, and 37% work for small businesses.
Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.