Infographic: Valentine's Day Gift Trends, Jan 2017 | Criteo

Digital Marketing Researches & Reports

Infographic: Valentine’s Day Gift Trends, Jan 2017 | Criteo

Shopping Seasons | USA

What does Valentine’s Day bring to mind? Sweet messages, red roses, dark chocolate, and a wallet with a few dollars in it… But it’s a core goal for marketers to create a marketing strategy for this day, to achieve a targeted success & a connection between brand and consumer.

Discover how to sweeten your sales during Valentine’s season using real data from over 80 million transactions during 2016:

  • 79% rise in sales made via smartphones during February 10-12, 2016.
  • Jewelry, clothing, flowers, candy, gift cards, and greeting cards are the top categories achieved the highest sales during Valentine’s Day 2016.
  • Smartphone sales grow 3x as much as desktop sales.
  • More than half the sales of flowers & gifts done via mobile devices.
  • Perfume with lingerie and chocolate with greeting cards are the items most often cross-purchased.
  • On the other hand, messages (100%), flowers (92%) and watches (63%) are items most often purchased alone.

Infographic Valentine's Day Gift Trends, 2017 Criteo

Methodology:

Data were driven from 7,293 US internet users ages 18+. The margin of error was +/- 1.2% points.

Criteo

Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.
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