Whether you’re a retailer, a distributor, a brand or even a manufacturer, Google Shopping should be an integral part of your e-commerce strategy. Google Shopping was devised as a way to present entire catalogs without needing to process ads individually and is the perfect solution. Lengow has been operating on Google Shopping since 2010, and …

A successful holiday season means attracting new customers, making sales, and building relationships that will carry you through the rest of the year. To increase your holiday sales, you have to get potential customers into your store with some efforts and some ingenuity. This guide takes a look back toward the 2015 and 2016 holiday …

Almost three-quarters of businesses worldwide depend on inbound marketing as a primary marketing approach in 2018, with 71% of surveyed marketers consider their organization’s marketing strategy is effective. Review some of the myriads insights revealed in the “State of Inbound 2018 Report” launched by HubSpot. The State of Inbound Marketing in 2018 Converting contacts/leads to …

What does Valentine’s Day bring to mind? Sweet messages, red roses, dark chocolate, and a wallet with a few dollars in it… But it’s a core goal for marketers to create a marketing strategy for this day, to achieve a targeted success & a connection between brand and consumer. Discover how to sweeten your sales …