Sales are becoming a more powerful, strategic voice within companies. Seventy-three percent of sales professionals say the attention paid to sales has increased over the past five years.
It is reported that high-performing sales teams are 2.8x more likely than underperformers to say their sales organizations have become much more focused on personalizing customer interactions over the past 12—18 months.
Without further ado, let’s dive deep into the sales insights.
It is known that collaboration is seen as a key and a way to a connected sales journey. According to the sales insights, 60% of sales professionals mentioned that collaborative selling has increased productivity by more than 25%.
Moreover, more than half 52% mentioned that it has done the same for increasing pipeline.
The charts below show the percentage of sales teams who rate the following selling techniques as absolutely critical or very important to their overall sales process.
Check the full “State of Sales Report” here.
The data of the sales insights shows that the desire for one-to-one human connection is still more powerful than technology innovation for its own sake.
Moreover, Two-thirds of consumers, besides a percentage of 72% of business buyers say that they are likely to switch brands if they’re treated like a number instead of an individual.
Check the chart below to know the top teams’ scale engagement with new channels.
The chart below shows the percentage of sales professionals who say it’s absolutely critical or very important to connect with customers using the following communication channels
Make sure to check the full “State of Sales Report” for more sales insights in 2020.