Digital Marketing Statistics & Metrics

12% of Sales Reps Spend Most of Their Time Connecting with Clients or Prospects Virtually

E-Commerce & Retail | Global

Sales reps are important to the companies and wholesales, as they are the ones who can promote and market the merchandise for them.

Moreover, Sales are becoming a more powerful, important voice within companies. 73% percent of sales professionals say the attention paid to sales has increased over the past five years.

Read on to get a closer look at all the insights regarding sales reps and how do they spend their time and more insights about high-performing sales teams.

Without further ado, let’s get started.

12% of Sales Reps Spend Most of Their Time Connecting with Clients or Prospects Virtually

Talking about sales reps, they don’t spend most of their time selling. Half of the sales reps report relationship building as their favorite activity, most are too bogged down by day-to-day tasks to engage with customers as much as they’d like.

On average, sales reps spend 64% of their time on non-selling tasks.

The following chart shows the percentage of time in an average week sales reps spend on the following tasks.

Discover The Insights About Sales Reps & How They Spend Time

As the above chart shows, 64% of sales reps spend most of their time not selling, moreover, they do the following:

  • 25% of sales reps do administrative tasks.
  • 16% of sales reps do service tasks.
  • 7% of sales reps travel.
  • Finally, only a 4% train.

On the other side, 36% of sales rep spend most of their time selling but doing the following tasks:

  • 12% of sales representatives spend most of their time connecting with clients or prospects virtually.
  • 24% of sales representatives spend most of their time connecting with clients or prospects in person.
  • Moreover, 7%  do downtime.
  • Finally, 6% do internal company meetings.

Check more insights about sales here.

High-performing Sales Teams Are 3.5x More Likely Than Underperformers to Rate Their Mobile Sales Capabilities as Outstanding or Very Good

Mobile technology allows sales organizations to lean in to the culture of immediacy and meet customers where they are. Over the prior 12—18 months, 70% of sales teams have become more focused on providing customers with real-time response and feedback as a result of changing customer expectations.

As known, successful sales teams do have a strong mobile strategy in place and can arm their reps with apps that allow guided selling, besides real-time visibility into analytics, and also instant collaboration.

The chart below shows the percentage of sales teams who cite a major benefit of using a mobile sales app.

Discover The Insights About Sales Reps & How They Spend Time

  • As shown in the chart, 66% of the sales team can access data anywhere.
  • Moreover, 60% of sales teams can sell wherever they are.
  • On the other side, 59% of sales teams can have real-time communications with customers.
  • 55% of sales teams can have real-time communications with team members.
  • Lastly, 53% of sales teams can have a faster-selling process.

Check the “Second Annual: State of Sales” Report here.

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