/ Researches / Insights 2018: Attitude Towards Advertising and Use of Ad Blocking | AudienceProject
Insights 2018: Attitude Towards Advertising and Use of Ad Blocking | AudienceProject
People don’t like ads. And especially, they don’t like ads in online video clips. So, ad blocking seems to be a big problem for the digital industry. Furthermore, advertisers are challenging to reduce this phenomenon but they’re trying by delivering relevant ads, understanding audiences and improving the ad experience. Advertisers also are eager to collect data about ad blockers and their users.
Take a chill pill and read the below points to gain insights into the attitude towards advertising and the use of ad blocking across 7 countries (the US, the UK, Germany, Denmark, Sweden, Norway & Finland):
Attitude Towards Online Advertising
The vast majority of internet users have a general disliking of both website ads and online video ads. Respondents in Denmark show the highest rates reached 61% for ads on websites, and 80% for ads on video clips.
In general, older internet users are more likely to be annoyed with ads on websites, while both young and old users are very annoyed with ads in online video clips.
In terms of the effect on brand perception, most of the internet indicated that ads would affect brand perception in a positive way if ads are shown next to relevant content.
In contrast, ads would affect brand perception in a negative way if ads are shown in a non-brand safe environment.
Founded in 2010 and located in Copenhagen, AudienceProject is a marketing tech company. The company helps brands, agencies, publishers and e-commerce companies identify, target and validate audiences. AudienceProject's products are based on its proprietary technology stack.AudienceProject also offers a variety of products all designed to make the complex world of online audiences simpler. the company aims to gather a complex world into simple yet sophisticated interfaces and reports to ensure that people get the full overview and all the in-depth insights they could possibly need.