Digital Marketing Researches & Reports

Infographic: UAE Online, Dec. 2017 | Effective Measure


UAE lead all the Arab countries in terms of internet penetration which estimated with a rate of 99% in 2017, an increase of 11% than 2013.

Figure out the main features of online state in UAE in December 2017:

  • On another side, unique browsers (UBs) increased with a rate of 9.12% to achieve more than 21,17 million in December 2017.
  • Daily average unique browsers also increased to reach over 1.75 million on the same period. The same also occurred in the rate of mobile unique browsers.
  • In terms of the demographics of internet users in UAE, most of them are males with a rate of 56% compared to 44% are females. 17% of them are managers and 18% aged 30-34 years old. The vast majority of them (61%) access the internet via a mobile device.
  • It worth to be mentioned that “” remains at the top used websites in UAE; achieving over 3,35 million UBs, followed by “” with over 2,87 million UBs.
Gulf News Is the Most Used Website in UAE, Dec 2017 | Effective Measure

Infographic Shows the Top Sites in UAE in Dec. 2017


Market Research

Narratiive, previously known as Effective Measure, is the leading and most trusted audience measurement platform in the MENA region and South Africa. Narratiive helps market leaders to build their sales story, respond to RFPs and win more advertising revenue.Narratiive also offers combining deep expertise in machine learning & AI modeling with a wide range of partner datasets, providing the market with a comprehensive, single view of user behavior across websites, apps, connected TV & email campaigns.


Subscribe for our newsletter!