Valentine’s Day, one of the most eagerly awaited holidays of the year, is upon us. For many businesses, it’s also the busiest time of the year as the day of love is also the 4th largest spending holiday. Numerous people around the world celebrate Valentine’s Day. In the US alone, 55% of adults made plans to celebrate Valentine’s Day last year, according to the National Retail Federation. Jewelry, candy, clothing, flowers, and an evening out are the most purchased during this occasion.
Esty has launched this report presents a number of interesting insights to help you attract customers this Valentine’s season based on its search and sales data, industry research, and more.
Data in this study is based on Etsy search and sales data, industry research, and the themes Etsy plans to promote to Valentine’s buyers this year.