In recent years, there has been a considerable increase in the number of people accessing the news via online platforms, especially among younger audiences. This shift has many implications for news consumers, in particular, the increasing role played by non-news organizations and services, such as apps and social media platforms.
There is a wide range of platforms and sources for consuming news on smartphone, including social media, news aggregators, or news-specific apps, but the ‘newsfeed’ format was present across almost all.
These continuous streams of news offered what felt to internet users like unlimited content to consume and their design tended towards keeping respondents in-app, for example opening links to articles and videos within the app.
The Key Findings of “News Consumption Trend, 2019” Report:
Twitter is ranked as the most used platform for reading a news story with a rate of 50%.
Smartphones are the most used devices in Europe for reading news with a rate of 60%.
43% of Facebook users have read a news story on the platform.
27% of internet users have read a news story on Facebook within the past month.
54% of surveyed Internet users reported that they are interested in news.
88% of global internet users know of the BBC or CNN and 37% have engaged with them.
44% of internet users have a news app installed on their phones.
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