Digital Marketing Researches & Reports

News Consumption Trend Report, 2019 | GlobalWebIndex

Consumer Behavior | Global

In recent years, there has been a considerable increase in the number of people accessing the news via online platforms, especially among younger audiences. This shift has many implications for news consumers, in particular, the increasing role played by non-specialized organizations and services, such as apps and social media platforms.

There is a wide range of platforms and sources for consuming news on smartphone, including social media, news aggregators, or news-specific apps, but the ‘newsfeed’ format is present across almost all.

These continuous streams of news offered what felt to internet users like unlimited content to consume and their design tended towards keeping respondents in-app, for example opening links to articles and videos within the app.

The Key Findings of “News Consumption Trend, 2019” Report:

  • Twitter is ranked as the most used platform for reading a news story with a rate of 50%.
  • Smartphones are the most used devices in Europe for reading news with a rate of 60%.
  • 43% of Facebook users have read a news story on the platform.
  • 27% of internet users have read a news story on Facebook within the past month.
  • 54% of surveyed Internet users reported that they are interested in news.
  • 88% of global internet users know of the BBC or CNN and 37% have engaged with them.
  • 44% of internet users have a news app installed on their phones.
  • 30% of internet users follow a news or media organization on social media.
  • 40% of internet users are using social media to stay up-to-date on the news.
Figure Shows The News Consumers Demographics, 2019.

A Figure Shows the News Consumers Demographics, 2019.

The Content of “News Consumption Trend, 2019” Report:

  • Key insights.
  • Consumer context.
  • News consumers.
  • News services.
  • Spotlight: Political division in the US & UK.
  • Changing the device landscape.
  • News on social media.
  • News revenue models.
  • More from GlobalWebIndex.

Number of Pages:

  • 26 Pages.


  • Free.


This report draws insights from GlobalWebIndex’s Q4 2018 wave of research across 45 countries, with a global sample of 138,962 respondents.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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