Digital Marketing Researches & Reports

In 2017, the number of households with school going (K-12 grades) children in the US reached 29 million with 54 million children. This great segment grabs the retailers’ attention, especially during the back-to-school season. In 2018, the total back-to-school spending is expected to reach ~$27.6B, or $510 per household. Read the below points and cast …

In 2018, spending by parents during the back-to-college (B2C) shopping season is expected to reach $25.5 billion, or $1,330 per household. In the same context, retailers need to take a closer look at parent planned spending during back-to-college shopping and understand what’s most important to parents when shopping. Consumer Spending on Back-to-College Trends College supplies …

Back-to-school shopping (BTS/B2S) adds up. The season is in full swing but retailers still have concerns about sales they expect. In 2017, the National Retail Federation (NRF) estimated the total K-12 back-to-school spending at $30 billion and it’s expected to reach $55 billion this year. Cut through the noise and be in the know of …

Boosting sales still the key catalyst behind using social media for both small, medium and large businesses. In Australia, social media presence in the business sector has reached the highest level recorded. 51% of the small and 58% of medium businesses have a social media presence, the proportion reached 85% for the large businesses. Among …

By the second quarter of 2018, there were 442 million unique mobile subscribers across Latin America and the Caribbean, accounting for 68% of the population. Despite the slowing mobile subscriber growth in recent years, Latin America and the Caribbean still has substantial room for growth. The region will account for 10% of all new subscribers …

Social media use is booming and has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. In Australia, 88% of Australian intern users have a social media profile. 62% of them use social media sites daily with 34% checking in more than five times a day. Be in the know …

Americans carry the internet in their pockets. The smartphone also lives in the pockets of 84% of American consumers. It appears that everyone in the US owns more than one type of “smart” device. Read the below points and be aware of which devices different demographics of the American adults prefer to use and what …

Holiday marketing spending is increasing, driven by online year-over-year growth. If you’re a marketer in e-commerce or retail, you have to take a hard look at how your marketing players currently operate. Reveal Mobile has conducted a survey on over 260 owners and managers of small-to-medium businesses in the US. Read on to learn how …