/ Researches / Social Media Report 2018: Part One – Australian Consumers | Yellow Pages
Social Media Report 2018: Part One – Australian Consumers | Yellow Pages
Social media use is booming and has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. In Australia, 88% of Australian intern users have a social media profile. 62% of them use social media sites daily with 34% checking in more than five times a day.
Be in the know of the crucial insights illustrate the social media behavior of Australian consumer, the technology and platforms people are using, and when and why they’re connecting to make more informed decisions about how to use these channels to engage with consumers.
Device Ownership and Internet Access in Australia
Online consumers in Australia own an average of 3.5 internet enabled devices.
Smartphones are the most used devices in Australia with a rate of 87%, followed by laptops (76%), tablets (59%) and desktops (52%).
Smartphone penetration is 87%, compared with 76% for laptops, 59% for tablets and 52% for desktop computers.
Female are more likely than males to use smartphones, laptops and iPad/tablet, while males are more likely than females to use desktop and internet-enabled TV.
In Australia, only 21% of consumers own a wearable device like an Apple Watch or Fit-Bit.
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