Digital Marketing Researches & Reports

Payments & E-Commerce in Western Europe, Oct. 2017 | PPRO

E-Commerce & Retail | Western Europe

European B2C e-commerce totaled €530.58 in 2016 and it’s expected to hit €602 billion in 2017, an increase of 15% compared to the previous year according to Ecommerce Foundation. E-commerce is predicted also to account for 11.4% of all sales in Western Europe by 2021, up from 8.8% today.

Be aware of the latest payment and e-commerce data in Western Europe in 2017:

The State of Internet in Western Europe:

  • Germany held the highest number of online population with over 71.5 million, followed by France with over 56.3 million and then Italy with over 39.8 million.
  • In contrast, Norway, Finland and Denmark held the lowest numbers of online population with over 5 million for both with slight differences between them.
  • Norway and Denmark had the highest internet penetration across all Western Europe countries with 96.8% and 96.35 respectively.
  • Austria and Norway had the highest smartphone penetration with 92% and 83%, respectively.

E-Commerce Landscape in Western Europe:

  • Airlines & hotels were the top e-commerce segments in 14 countries of Western Europe, while clothing & footwear were the top in Denmark and Germany.
  • Netherlands achieved the highest B2C e-commerce growth totaled 23.1%, followed by Portugal & Germany at the same level with a growth rate of 15.9%.
  • The UK topped all Western Europe countries in terms of e-commerce completed on a mobile device with a rate of 52%, followed by Netherlands (39%) and then Germany (38%).

Most Preferred Payment Methods:

  • Spain, Portugal and Belgium are the top 3 countries prefer payment via cards with 66%, 65% & 55%, respectively.
  • Italy, the UK and Germany are the top 3 countries in adapting paying via e-wallets with rates of 31%, 27% & 23%.
Payments & E-commerce in Western Europe, Oct. 2017 | PPRO

Graph Shows a Hint About the Payment and E-commerce Landscape in Austria in 2017

PPRO Group

Financial Services

Founded in 2006, PPRO Group is regulated by the Financial Conduct Authority in the UK, headquartered in London and have offices in several European countries. It enables integrated electronic payment processing on a global scale spanning the entire payments value chain from acquiring through to issuing and processing. PPRO Group's team is growing rapidly with a diverse group of over 200 people from 35 nationalities all united in a dynamic culture to deliver the best possible products and services to our partners and customers.PPRO Group has developed a fully combined interactive platform supporting a multitude of national and international payment schemes throughout over 190 countries, giving payment service providers and payment industry partners a single, fast, easy-to-use and customizable interface to the payment methods.


Subscribe for our newsletter!