Planning for Ramadan 2017 | YouGov | Digital Marketing Community

Digital Marketing Researches & Reports

Infographic: Planning for Ramadan 2017 | YouGov

Shopping Seasons | KSA

Ramadan has become a season of increased consumerism and attention to shopping. Marketers need to understand how to effectively market during this precious month in order to take advantage of many of the opportunities it contains and to avoid Ramadan marketing mistakes that could be costly.

To gain insights into the purchasing habits of consumers in UAE & KSA during the month, check out the points below:

  • 57% of residents in UAE & KSA expected that prices of goods and services will rise during Ramadan 2017.
  • Respondents spend more on household grocery (22%) than any other categories.
  • Respondents also interact positively with some forms of offerings & discounts such as free additional units & price discounts.
  • UAE & KSA residents also spend most of their time on social media (6 hours a week) and on the internet (6 hours also).
 The Top 3 Categories That Residents in UAE and KSA are Spending.

            A Figure Shows The Top 3 Categories That Residents in The UAE and KSA are Spending.

Methodology:

Data were driven from 2019 residents in UAE (1014) & KSA (1005).

YouGov

Founded in the UK in May 2000 by Stephan Shakespeare and Nadhim Zahawi, YouGov is an international Internet-based market research and data analytics firm. YouGov is considered a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviors and brands. YouGov has published a number of syndicated reports, such as the annual Global Survey of Wealth & Affluence, which provide comprehensive market intelligence on a range of industry sectors.
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