Digital Marketing Researches & Reports

Teens’ Social Media Habits and Experiences, 2018 | Pew Research Center

Consumer Behavior | USA

It’s easy to be alarmed by how social media is affecting all of us but a new Pew research study called “Teens’ Social Media Habits and Experiences” shows that alarmist concerns that the US teens are handling shows concern that these sites lead to drama and social pressure.

The impact of social media on teens with respect to their social lives, habits, self-identity, civic engagement, and media consumption isn’t an entirely rosy picture, but it does differ in interesting ways from older generations. Dig deeper into the psychology of American teens and what they feel towards social media.

Key Findings of the US Teens and Their Experiences on Social Media:

  • 81% of the US teens said social media makes them feel more connected to what’s going on in their friends’ lives.
  • 43% said they feel pressure to only post content on social media that makes them look good to others or share things that will get a lot of likes or comments (37%).
  • 49% of teens said they post about their accomplishments on social media, while 44% said they post about their family.
Percentages of US Teens Said Social Media Makes Them Feel Positively or Negatively - 2018

A Figure Shows the Percentages of US Teens Said Social Media Makes Them Feel Positively or Negatively in 2018

Content of the “Teens’ Social Media Habits and Experiences, 2018” Report:

  • About Pew Research Center
  • Teens and their experiences on social media
  • Teens, friendships and online groups
  • Acknowledgments
  • Methodology
  • Appendix A: Detailed tables
  • Topline questionnaire: Teens survey

Number of Pages:

  • 34 Pages

Pricing:

  • Free

Methodology:

This Pew Research Center analysis is based on surveys of parents and teens that were conducted using the NORC AmeriSpeak panel. A total of 1,058 interviews have conducted with parents who belong to the panel and have a teen ages 13 to 17, as well as interviews with 743 teens. The interviews were conducted online and by telephone from March 7 to April 10, 2018.

The margin of sampling error is +/-5.0 percentage points for the full sample of 743 teen respondents and +/-4.5 percentage points for the full sample of 1,058 parent respondents

Pew Research Center

Market Research

Pew Research Center was a research project founded in 1990 by the Times Mirror newspaper company and called the Times Mirror Center for the People & the Press. The project conducted regular polls on politics and major policy issues. Today, Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes, and trends shaping the world. Pew Research Center conducts public opinion polling, demographic research, content analysis and other data-driven social science research. The center studies U.S. politics and policy; journalism and media; internet, science and technology; religion and public life; Hispanic trends; global attitudes and trends; and the U.S. social and demographic trends.
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