Digital Marketing Researches & Reports

The Mobile Economy in MENA 2016 | GSMA

Mobile Marketing | MENA

In 2016, there were 339 million unique mobile subscribers in MENA region, presents 60% of the whole population. MENA Region fell behind Asia Pacific to become the second least penetrated region in the world, at the head of Sub-Saharan Africa (43%) but well behind the global with an average of 63%.

Subscribers in MENA are increasingly migrating to mobile broadband services by the middle of 2016. Mobile broadband (3G and above) accounted for more than 40% of connections, up from just under 30% in 2014. While this is below the global average which estimated with 51%.

On the other hand, growth in mobile broadband connections over the next 5 years will be relatively rapid, with a CAGR of 14% between 2015 & 2020 compared to the global average of 13%. Mobile broadband connections also will overtake 2G in early 2018, and 62% of total connections will be mobile broadband by 2020.

The Mobile Economy in MENA 2016 GSMA

A Figure Shows The Unique Subscribers by Country, Q4- 2015.

GSMA Intelligence

The GSM Association is a trade body that represents the interests of mobile network operators worldwide. Approximately 800 mobile operators are full GSMA members and a further 300 companies in the broader mobile ecosystem are associate members.As part of GSMA, GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. The company's data covers every operator group, network and MVNO in every country worldwide and is considered the most accurate and complete set of industry metrics.

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