Digital Marketing Researches & Reports

The Mobile Economy in West Africa 2017 | GSMA

Mobile Marketing | Africa

West Africa is the home to more than 172 million unique mobile subscribers and one of the world’s fastest-growing mobile regions. Over the next 4 years, West Africa will see an average subscriber growth of 6%, one of the fastest rates globally, resulting in an additional 45 million subscribers by 2020.

Below is a summary of the mobile economy state across the 15 markets in West Africa:

  • More than a quarter of the population now subscribe to mobile internet services, a figure that will nearly double to 43% by 2020.
  • The West African government recently awarded a second 3G license, with the focus shifting to the potential for 4G to further improve the availability of mobile internet services across the country.
  • There are currently more than 1,000 mobile health services in developing countries targeting families through the provision of health content and diagnostics services.
  • Mobile technology in West Africa helped achieving the UN Sustainable Development Goals (SDGs) in the sub-region, for example, to spread awareness of disease outbreak, such as the Ebola virus in 2014/15.
Info-graphic Shows The Operator Total Revenues.

A Figure Shows The Operator Total Revenues.

GSMA Intelligence

The GSM Association is a trade body that represents the interests of mobile network operators worldwide. Approximately 800 mobile operators are full GSMA members and a further 300 companies in the broader mobile ecosystem are associate members.As part of GSMA, GSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. The company's data covers every operator group, network and MVNO in every country worldwide and is considered the most accurate and complete set of industry metrics.

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