/ Researches / The Online Shoppers in KSA: Uncovering Trends in the E-Commerce Landscape, 2018 | Ipsos
The Online Shoppers in KSA: Uncovering Trends in the E-Commerce Landscape, 2018 | Ipsos
E-Commerce & Retail|KSA
The e-commerce market in MENA Region is considered as one of the fastest growing in the world with the growth being predominantly lead by the GCC region. The Kingdom of Saudi Arabia is amongst the strongest contenders and the most attractive market for the growth of e-commerce. Online shopping penetration in Saudi Arabia has a great uplift from 18% in 2015 to 40% in 2017.
In contrast, the need to examine products and the immediate need for purchased items are the top two barriers to online shopping.
A Graph Shows the Penetration of Online Shopping in Saudi Arabia by Category – 2018
Data were drawn from face to face surveys with 1000 individuals residing in Saudi Arabia (Nationals & Arab Expats) aged 15 years and above. Self-administered online surveys were also conducted with 1000 consumers residing in Saudi Arabia.
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