Digital Marketing Researches & Reports

The State of Mobile Ad-Blocking in US, 2017 | GlobalWebIndex

Consumer Behavior | USA

Ad-blocking is a trend on the rise, with research showing that a third of internet users around the world are now blocking ads on their desktops.

Take a closer look at the attitudes of US internet users towards ad-blocking & online advertising today:

  • 1 in 2 smartphone owners in the USA state that they would prefer to block all ads on their mobile device.
  • 1 in 3 recent ad-blockers said that they try to avoid ads wherever possible, whether on TV or online.
  • 22% of current ad-blocker users are blocking ads on their smartphones (meaning only 15% of US internet device owners block ads on mobile).
  • 20% of smartphone owners said that they don’t mind seeing ads on their mobiles once they’re respectful, while a similar number say they’re willing to donate money to support websites.
  • Over than 3 in 4 of those who are aware of the existence of mobile ad-blocking are unable to name an app or a browser which allows users to block ads on mobile.
  • Those who haven’t blocked ads on a mobile, more than 6 in 10 states that they did not know that it was possible to do so.
The Benefits That Users Grab From Using Mobile Ad-Blocker.

A Graph Shows The Benefits That Users Grab From Using Mobile Ad-Blocker.


Data were driven from 427 US internet users who have blocked an ad on any device in the past month (from total 1003 internet user) aged 16-64.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.


Subscribe for our newsletter!