All the data in this report mentions that the ongoing COVID-19 pandemic is heavily influencing TV and streaming consumption patterns in 2020. We can see that in some cases, streaming does come with ads, so it is not all bad news for the TV advertising market.
This Traditional TV and streaming report also looks at attitudes towards YouTube, how consumers are highly impressed by Disney+, which streaming services are the most popular, and much more.
Obviously, traditional TV is definitely under pressure, however, the decline has slowed in several markets this year. Reported ad irrelevance, intent to stream more, and overexposure, are not going to give the format an easy ride next year.
Check the following chart to know the traditional TV views over the years;
According to traditional TV and streaming, there are some seismic shifts in the streaming section. However, we can see that streaming is here to stay with increasing indications that it is at the expense of traditional TV.
The chart below shows that streaming increases in all countries ut Finland over the years.
Make sure to download the full traditional TV and streaming report to take a closer look at all insights.
The study is a part of AudienceProject Insights 2020. Data is collected through online surveys done in Q4 2020. The respondents have been selected from our Nordic, German, UK, and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 7.000 respondents who completed the survey.