The 2018 edition of the UNCTAD B2C E-Commerce Index included forty-four African countries. While the index revealed that the African region lags the rest of the world in terms of e-commerce readiness, the continent is showing progress in key indicators related to B2C e-commerce.
The index showed that the B2C Index is highly correlated with the proportion of online shoppers for the world as a whole, but in Africa, this relationship is more tenuous.
It worth to be mentioned that since 2014, Sub-Saharan Africa has surpassed world growth on three of the indicators used in the index which are the account ownership, individuals using the internet, and the secure Internet servers.
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