Video is becoming a fundamental part of any content marketing strategy, distractions are everywhere, especially on the Internet. So when you succeed in getting a customer to your website, it’s vitally important that you keep them there. Video is highly effective in getting visitors to stick around, with the average user spending more time on websites with video content.
The longer a visitor is on your site, the more likely they are to remember your brand and respond to your efforts. A successful video marketing strategy begins with a roadmap to the desired destination.
The most important destinations or objectives for companies with successful video marketing strategies focus on customer education, brand awareness, and online engagement.
As the use of video increases, it’s essential to have benchmarks to guide the video content best practices, identify opportunities, and evaluate success. That’s why Vidyard created the 3rd annual Video in Business Benchmark Report, which analyzes how business’ use video to support marketing and sales efforts.
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The 2019 Video in Business Benchmark Report was created and produced by Vidyard. The information for this report was collected from anonymized video creation data from a sample of Vidyard customers, representing more than 324,000 videos.
Companies included in the report spanned the size gamut, based on their number of employees, with 26% in the 0 to 30 employee range, 30% in the 31 to 200 category, 18% with 201 to 600, 17% with 601 to 5,000, and 9% with more than 5,000 employees.
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019