Increasingly, everything and everyone is moving online, with nearly 3.5 billion people are using the internet, 7.4 billion mobile-phone subscriptions and 1.79 billion active Facebook users, resulting in more ways to shop and more access to products and services than ever before.

• In China online retail sales accounted for 12.9% of the total retail purchases in 2015; in South Korea, it was 11.6%.
• In Great Britain, online estimated for an average of 12.5% of all retail spending through the first 10 months of 2016, and in the US, e-commerce represented an average 8.1% of total retail sales through the first three-quarters of 2016.
• More than 93% of respondents surveyed said they’ve ever shopped online.
• More than half of global respondents said they’ve purchased fashion products (58%) or travel products or services (55%) online, and half say they’ve purchased books, music or stationery.
• About 4 in 10 global respondents (38%) said they’ve purchased personal-care and beauty products online, and about 27% of them said they’ve ordered meal-kit or restaurant delivery services or packaged grocery food (24%) online.
• 40% of online respondents in China, 39% in South Korea and just 35% in India said they’ve purchased fresh groceries online.
• Only 9% of respondents in Europe, 9% in North America, 7% in Middle East & Africa, and 7% in Latin America said they’ve purchased fresh groceries online.
• 28% of respondents said they already use delivery to home services when they purchase online, while 57% said they’re willing to use this service in the future.
• The Asia Pacific is the most regularity region in buying fresh and household groceries online with a rate of 22% in 2017.
• 44% of global online shoppers avoid buying fresh & household groceries online, the highest rate of these avoiders appears in the Middle East & Africa with a rate of 63%.

A Graph Shows The Percentage Who Agree That The Strategy Would Definitely Encourage Them to Buy Consumables Online, 2016.