What’s In-Store for Online Grocery Shopping, Jan. 2017 | Nielsen
E-Commerce & Retail|Global
Increasingly, everything and everyone is moving online, with nearly 3.5 billion people are using the internet, 7.4 billion mobile-phone subscriptions and 1.79 billion active Facebook users, resulting in more ways to shop and more access to products and services than ever before.
In China online retail sales accounted for 12.9% of the total retail purchases in 2015; in South Korea, it was 11.6%.
In Great Britain, online estimated for an average of 12.5% of all retail spending through the first 10 months of 2016, and in the US, e-commerce represented an average 8.1% of total retail sales through the first three-quarters of 2016.
More than 93% of respondents surveyed said they’ve ever shopped online.
More than half of global respondents said they’ve purchased fashion products (58%) or travel products or services (55%) online, and half say they’ve purchased books, music or stationery.
About 4 in 10 global respondents (38%) said they’ve purchased personal-care and beauty products online, and about 27% of them said they’ve ordered meal-kit or restaurant delivery services or packaged grocery food (24%) online.
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