Driving Store Visits Through YouTube for Business | Case Study

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Driving Store Visits Through YouTube for Business | Case Study

Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.

Small businesses must continually think of ways to get products and services in front of as many people as possible. Doing that without suffering major costs is highly important as well.

Using YouTube for your business can be a cost-effective way to grow it. This can be done by regularly using it as a part of your marketing strategy. Moreover, Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your raving fans and customers.

3Q Digital helped a department store drive Less-Expensive Store Visits by implementing a YouTube Beta. So, let’s explore the story behind that.

PROBLEM

The department store tasked 3Q Digital with supporting brick & mortar locations by driving store visits through digital marketing efforts. The AdWords store visit tracking feature allowed us to determine a cost per store visit – which reached as high as $20, far above client goals, in traditional channels such as GDN and non-brand text ads.

SOLUTION

Enter the Store Visits for YouTube Beta. With store visit tracking newly available for YouTube, the team ran a TrueView for Action campaign with the goal of driving customers into stores, hoping the cheap CPCs on YouTube would translate into affordable store visits.

RESULT

Over a three-week time span in spring 2018, using YouTube, 3Q Digital drove store visits at a cost of roughly $3 each  (71%) lower than the blended cost of store visits from traditional digital campaigns.

A case study on how 3Q Digital helped a department store drive much Less-Expensive Store Visits by implementing a YouTube Beta for Business.

3Q Digital

3Q Digital is Silicon Valley's agency of record and the largest independent digital marketing agency, and the way they work reflects their roots: 3Q Digital is relentless, restless, and constantly striving to innovate and drive growth for their clients. 3Q Digital is a fully integrated digital marketing agency based in Silicon Valley, with offices in downtown San Francisco, Chicago, Austin, New York City, San Diego, Raleigh, Charlottesville, and Burlington (VT). 3Q Digital offer SEM, SEO, social advertising, display, mobile advertising, analytics, and business strategy. 3Q Digital work with the fastest-growing B2C, B2B, e-commerce, and lead gen clients in the U.S.
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