Driving Store Visits Through YouTube for Business | Case Study
Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.
Small businesses must continually think of ways to get products and services in front of as many people as possible. Doing that without suffering major costs is highly important as well.
Using YouTube for your business can be a cost-effective way to grow it. This can be done by regularly using it as a part of your marketing strategy. Moreover, Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your raving fans and customers.
3Q Digital helped a department store drive Less-Expensive Store Visits by implementing a YouTube Beta. So, let’s explore the story behind that.
PROBLEM
The department store tasked 3Q Digital with supporting brick & mortar locations by driving store visits through digital marketing efforts. The AdWords store visit tracking feature allowed us to determine a cost per store visit – which reached as high as $20, far above client goals, in traditional channels such as GDN and non-brand text ads.
SOLUTION
Enter the Store Visits for YouTube Beta. With store visit tracking newly available for YouTube, the team ran a TrueView for Action campaign with the goal of driving customers into stores, hoping the cheap CPCs on YouTube would translate into affordable store visits.
RESULT
Over a three-week time span in spring 2018, using YouTube, 3Q Digital drove store visits at a cost of roughly $3 each (71%) lower than the blended cost of store visits from traditional digital campaigns.
