UKOM Company Profile: About UKOM - Digital Marketing Community

UKOM

UKOM

UKOM is the community where industry stakeholders in the UK come together to define and govern their standard for audience measurement across PC, tablet and smartphone devices.

UKOM is specialized in studying audiences and consumers by focusing mainly on quantifying audiences in terms of people, not browsers or machines because they believe that demography still lies at the heart of what advertisers want to achieve.

The UKOM Digital Marketing Overview provides insights into what the UK Population is doing online by launching a quarterly top-line snapshot of audience behavior across devices.

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