Digital Marketing Researches & Reports

UK Digital Market Overview – Q3 2018 | UKOM & Comscore

Consumer Behavior | UK

Changes in the digital market move at the speed of light. This makes keeping up with the latest insights into the consumer behaviour a nightmare. Read the UKOM’s UK Digital Market Overview report and get rid of any possible nightmare.

Key Findings of the Online Behaviour of the UK Audience:

  • Mobile devices acquire 75% of time spent online by UK adult. Most of them are Millennials and females.
  • 30% of online adults in the UK are now mobile-only, up from 27% in March 2018.
  • YouTube, Facebook, and Google Search are the top 20 mobile apps in the Uk by unique visitors.
Time Spent Online in the UK By Devices, 2018 - UKOM

A Graph Shows the Time Spent Online in the UK By Devices & Demographics – Q3 2018

Content of “The UK Digital Market Overview – Q3 2018” Report:

  • A Guide to Data Sources
  • Usage by Platform
  • Multi-Platform Usage
  • Top Properties: Total Digital Population
  • Mobile Usage
  • Top Properties: Mobile Population
  • Categories
  • Key Changes: Sep. 18 Vs. Jun. 18
  • Questions?

Number of Pages:

  • 46 Pages


  • Free


This study uses the Comscore suite of UKOM approved products, namely Comscore MMX, Comscore Video Metrix and Comscore MMX Multi-Platform, and also Comscore Mobile Metrix which is pending UKOM approval.



UKOM is the community where industry stakeholders in the UK come together to define and govern their standard for audience measurement across PC, tablet and smartphone devices. UKOM is specialized in studying audiences and consumers by focusing mainly on quantifying audiences in terms of people, not browsers or machines because they believe that demography still lies at the heart of what advertisers want to achieve. The UKOM Digital Marketing Overview provides insights into what the UK Population is doing online by launching a quarterly top-line snapshot of audience behavior across devices.

    Subscribe for our newsletter!

    Fields marked with an * are required