The COVID-19 outbreak has upended people’s daily lives and businesses across the world. Anyhow, in many countries, the initial acute phase of the COVID-19 outbreak has passed and we’re now entering a transitional phase; one where many countries are easing lockdowns, people are starting to return to work, not only that but also businesses are …
Marketing personas are like the foundation for building your marketing house. Without marketing personas, you won’t e able to know which message will appeal to your target market’s needs, where to reach your audience to build awareness and drive them to your website, or even what to write about in your content marketing efforts. Let’s …
Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. This actually helps to provide more clarity around its various ad offerings and makes it easier for brands to find the right promotional option/s for their needs. According to Twitter: “After an extensive discovery and research …
We can’t deny the importance of influencer marketing that boosts and maximize your social media marketing efforts. So, if you’re looking for more tips, Instagram’s influencer marketing tips got you covered! Influencer partnerships can have a huge impact on campaign success, especially on more creative, visual platforms, as understanding the ins and outs of each, …
With students getting ready for a return to school, and to in-person learning, marketers are already mapping out their strategies in order to tap into this audience, as well as maximizing sales ahead of the academic year. In light of this, Snapchat has launched a new ‘Back to School’ resource center for marketers, which includes …
Obviously, research shows that social norms can have a huge impact on people’s behaviors and attitudes when it comes to their health. Also, people are more likely to get a vaccine when they see many people they trust are doing it. In light of the ongoing events, Facebook has launched a new push to encourage …