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Copywriting is still a thing in the age of video and podcasts. Copywriting can improve nearly every element of your marketing. Copywriting comes into play when creating: video scripts, blog post headlines, outreach emails, webpage meta descriptions, podcasts descriptions, and many more. Without further ado, let’s get through this copywriting guide. Customer-Focused Copy:  According to …

The COVID-19 pandemic has made a lot of things become a trend due to the lockdown. Online TV exploded due to the lockdown, however, has since colled off. Moreover, music streaming engagement continues to increase. But the real deal is gaming, it is now as common as watching TV. Without further ado, let’s see people’s …

We all know the importance of social media and its central role in terms of decision-making for your customers. Based on an IAB study back in 2013, 90% of consumers are likely to buy from a brand following a positive interaction on social media. And, finally, a study relayed by Sprout Social says 86% of …

Any digital marketing expert would know that video marketing is one of the fastest-growing marketing trends at the moment, it doesn’t look like it will slow down anytime soon. Given the importance of video marketing, this guide is here to help you with your video marketing strategy. Without further ado, let’s get started with this …

2020 was the year of change for all, especially for small businesses, not only that but also it has been a pivot for customers, as people used to spend more time online. However, for brands, this means they need to create outstanding content to keep people interested and inspiring. Let’s go through this and see …

In order to improve businesses, Facebook is launching a new, seven-part video series that aims to provide social media managers with the skills along with insights they need to maximize their performance.  In light of Facebook’s business tips, Facebook explains that the new series will interview a range of social media experts, who’ve built …