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As we can see the US Presidential Election is just days away, in light of that, TikTok’s Elections Guide is launched, and it will help connect its users with authoritative voting information, besides limiting the spread of misleading reports and updates via the app. TikTok’s Elections Guide in 2020 As you can see in the …

We’re heading towards the peak holiday shopping season, and Instagram has this week published a new set of guides on how businesses can utilize Instagram shops, in order to reach potential customers via the platform. Facebook first announced Instagram Shops back in May, moreover, they are slowly being made available to all businesses. Additionally, for …

Email is an effective marketing channel that has been through more cycles than most. We can say that it has gone from thriving to being claimed “dead” and then brought back to life again. We can say that there is no replacement for email, most importantly, email is not owned or dependent on any platform. …

What is content marketing funnel? it is a system that helps a brand to attract potential clients besides guiding them through their journey from the first interaction to conversion to a paying customer. There are 3 main stages of the funnel which are defined by marketing experts: TOFU (top of the funnel) attracts attention, MOFU …

There are a few questions in the marketing field that need to be answered, what separates successful marketing teams from the rest? what are the most successful marketers doing differently to achieve success? and how does your team stack up against others in the industry? This state of marketing report answers all the above questions, …

Looks like agile marketing has taken hold in about one-third of marketing teams, based on the state of agile marketing insights, a percentage of 32% of respondents claiming this label. Moreover, 50% label themselves “traditional”, meaning they focus on up-front planning and then try to stay true to that plan. Without further ado, let’s know …