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Researches
Insights 2020: Traditional TV and Streaming | AudienceProject
All the data in this report mentions that the ongoing COVID-19 pandemic is heavily influencing TV and streaming consumption patterns in 2020. We can see that in some cases, streaming does come with ads, so it is not all bad news for the TV advertising market. This Traditional TV and streaming report also looks at …
Indicators
Online Purchases Are Largely Driven by The “Seamless” Qualities of Free Delivery With a Percentage of (60%)
eCommerce shifted into a new gear when the world closed up shops in 2020. However, how consumers shop online is set to change. With more consumers now shopping online, and brick-and-mortar footfall still down in many locations, retail is facing a new competitive frontier. Also, it’s never been harder for brands to stand out, besides …
Researches
The Executive Marketing Leadership Survey: How Top Marketing Leaders Are Adapting in 2021 | Hubspot
Marketers all around the world had to adapt to the new environment due to the COVID-19 pandemic. They had to create new ways of collaborating, communicating, and strategizing across organizations. Without further ado, let’s check the insights of the executive marketing leadership survey. Investments in Growth Marketing, Content, and Design Are a Future Focus: Based …
Researches
2021 Topics and Trends Report | Facebook IQ
2020 has been a year full of surprises and major world events, this 2021 topics and trends report analyze four regions and eight countries, exploring how COVID-19 is affecting communities and individuals. Without further ado, let’s get started. Australia: The Joy of Reading: Based on the 2021 topics and trends, almost three-quarters (72%) of all …
News
Facebook Shares Insights into Main Topics of Discussion Across Facebook and Instagram in 2020
Facebook has released its annual ‘Topics and Trends’ report, the report outlines the main topics that saw increased discussion across both Facebook and Instagram in 2020. The addition of Instagram data is new for this year’s report – as explained by Facebook: “We explored thousands of topics that grew on Facebook and – for the …
News
WhatsApp Adds ‘Carts’ to Further Facilitate Shopping Within Message Streams
As WhatsApp focuses on building its eCommerce potential, it’s continually adding more ways to make the business-to-consumer connection easier, and make it easier for users to buy items via the messaging app. WhatsApp Carts is the latest addition on this front, which will enable WhatsApp users to add items as they engage with a business, …