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Picture a realm where consumers dictate the course. Gone are the days of CEOs solely steering the ship; consumers now wield the rudder, guiding brands toward personalized, rapid, and captivating interactions. 2024 heralds a flurry of trends set to reshape marketing landscapes. Drawing from expert perspectives and thorough data analysis, we offer comprehensive insights. Once …

It’s critical to note that third-party app data providers often do not get full access to all the information from apps, so the numbers they provide may not always be completely accurate. Nevertheless, even if this serves as an indication, it remains a significant transformation. So, what’s it all about? According to the data Apptopia …

As all Internet marketing fans know, sales strategy is steadily shifting from generating cold leads to working with warm and loyal customers. The task is to increase the conversion at each stage of the funnel, including working after the purchase and growing regular customers. It is cheaper and more profitable than constantly attracting people to …

According to statistics, viewers who watch a video remember 90% of the information, while users who read the text only 10%. This ratio is because the video material helps to better convey the message and catch the attention of the audience. To create a successful video, you need to think through every detail and choose …

The rapid transformation of digital marketing has ushered in a new era in the form of AI video editing tools that reinvent the limits of content creation. This technology’s perfect blend of artificial intelligence and video production will be a digital marketer’s best weapon. AI-powered video editing not only supports the creation of exciting, high-quality …

LinkedIn is testing a new subscription option aimed at businesses called LinkedIn Premium Company Pages, an extension of its existing LinkedIn Premium offering. This new feature is designed to provide enhanced visibility and tools for brands within the LinkedIn app, offering a suite of dedicated features exclusive to paying brands. Let’s dive into more details… …