SEARCH

If you ended up on this blog, I am sure you are in the grey area of content and not getting the desired results. Pushing out content every day is manageable but being a good digital marketer, you need to keep a quality check on the content so that it works with the audience. In …

With all the new technological innovations and advancements, video editing has become an effortless task for mobile phone users in the past decade.  Android phones in particular have an outstanding selection of high-quality video editing apps that anyone can use for free. So, if you want to try out video editing or you’ve been editing …

The influence of social media has been felt in the recent political uprisings in the Arab world. In the Arab region, the tools of social media played a crucial role in mobilizing. Whether it is Facebook, Twitter, YouTube, Google, or Blogs, they all have found themselves central to the uprisings in an unprecedented way. The …

Kuwait is a small country located in the Middle East, bordered by Saudi Arabia to the south and Iraq to the north. It is a constitutional monarchy with a parliamentary system of government. Social media platforms have become an essential part of people’s life. It has made a substantial impact on the way how they …

Consumer buying behavior is a set of activities that involves the purchase and use of goods and services. It is considered to be an inseparable part of marketing. The study of consumer behavior focuses on how people, groups, or organizations choose, acquire, utilize, and discard products, services, concepts, or experiences to fulfill their needs and …

Social networks and messaging apps both provide platforms for people to connect and share content. A messaging app acts primarily as a one-to-one (or -few) communication mechanisms it can be temporary or long-lasting. The leading messaging apps are engaged in an all-out arms race for user acquisition with WhatsApp claiming the most truly global presence, …