Digital Marketing Guides & Strategies

Holiday Readiness Guide | Think With Google

Marketing Seasons Strategy

The holiday shopping season is in full swing. Every shopper is available this season. Retailers who win who are offering consumers frictionless, personalized experiences at all moments of the shopping journey, not just peak shopping days. Read the Think With Google’s Holiday Readiness Guide, focuses on the Canadian market, and be one of the winner retailers honed with insights on holiday trends and best practices.

Top Tips Mentioned in the Holiday Readiness Guide:

  • Start Earlier: 26% of Canadian shoppers get most of their shopping done early in the holiday season.
  • Be Helpful: 32% of smartphone users will immediately go to another company’s mobile site or app if a company’s mobile site or app doesn’t satisfy their needs.
  • Connect Online to Offline: 65% of Canadian holiday shoppers turned to online search prior to going in-store.
The Use of Mobile Searches in Canada During the Holiday Shopping Season

The Use of Mobile Searches in Canada During the Holiday Shopping Season

Content of “The Holiday Readiness Guide“:

  • Holiday Retail Overview.
  • Start Earlier.
  • Be Helpful.
  • Connect Online to Offline.
  • Keep the Lights on.
  • Create the Best.
  • Customer Experience.
  • Holiday Retail Calendar.

Number of Pages:

  • 17 Pages.


  • Free.

Think With Google

Think With Google is the Google's source for insights, trends and research in digital media and marketing. It provides marketing leaders with creative inspiration, industry intelligence and best practices. On Think With Google platform, marketers will find the data, trends along with forward-looking perspectives and behind-the-scenes looks at digital campaigns—across industries, platforms, and audiences.


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