Digital Marketing Guides & Strategies

Tagging Products: A Guide To Shoppable Content On Instagram | Instagram

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Instagram shops have started to take over, it’s worth mentioning that it is highly important for individuals or business owners to know how to run an Instagram shop in order to boost their business.

Instagram shopping is great because it gives your business an immersive storefront for people to explore your best products. Therefore, Instagram has provided several guides on how to effectively run a shop on Instagram.

Instagram Shops: Tagging Products

This guide is all about tagging products. Instagram has built Shopping tas for businesses in order to tag their products across Instagram so people can easily shop wherever they want in the application.

The path from discovery to purchase is not linear on Instagram.

Instagram Shops: a Guide for Shoppable Content 2020 | DMC

It is worth mentioning that Shopping tags are important because they take people to the Product Detail Page for the tagged product.

As you can see below, Shopping tags allow businesses to highlight products in their content.

Moreover, PDP has information on the tagged item including pricing, descriptions, media, and how to purchase.

Instagram Shops: a Guide for Shoppable Content 2020 | DMC

Tagging Products: How to Tag Feed Posts. Product Tags

Instagram shops can’t glow without Feed posts, the photos below show how to tag feed posts due to its importance. When tagging feed posts, follow these steps:

  • When creating Feed post, tap “Tag Products” to open the tagging menu.
  • Next, from the tagging menu, tap “Tag Products” to enable product tagging.
  • Finally, With “Tag Products” highlighted, tap the photo where you’d like to add product tags. (Typically product tags appear on the product they represent in the photo.

Instagram Shops: a Guide for Shoppable Content 2020 | DMC

Make sure to check the full Instagram shops guide about tagging products to boost your business easily.

The Table of Content of “Tagging Products: A Guide To Shoppable Content On Instagram”:

  • Tagging Products: Feed Posts
  • Tagging Products: Stories
  • Tagging Products: Live
  • How To Tag Feed Posts
  • How to Tag Feed Posts. Product Tags
  • Tagging Products: How to Tag Feed Posts. Product Mentions
  • How To Tag Stories
  • Tagging Products: How to Tag Stories. Swipe Up to PDP
  • Tagging Products: How to Tag Stories. Product Stickers
  • How to Tag Live. Tagging products
  • How to Tag Live. Pinned Product

Number of Pages:

  • 19 pages

Pricing:

  • Free

Instagram

Instagram is a free photo sharing application that enables its users to take photos, apply filters, and share them on social networks such as Facebook, Twitter, Foursquare, Tumblr, Flickr, and Posterous. It allows its users to capture and customize their photos and videos with several custom-built filter effects. Developed by Kevin Systrom and Mike Krieger, Instagram is compatible with all iOS and Android devices. It is currently used by over 200 million users worldwide. Instagram was founded in 2010 in San Francisco, California. It was acquired by Facebook in April 2012.
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