Digital Marketing Guides & Strategies

Every day, customers’ ratings and reviews determine your position for customers and search engines. If you aren’t paying attention to this important source of customer feedback, you could be leaving revenue on the table. Many studies show that consumers now trust information from other consumers more than any other source of information, including family members …

Going direct to consumer means cutting out the middlemen and selling products and services directly to consumers. To some, this can be as simple as setting up as a seller on Amazon marketplace. Find out in this guide how to effectively implement a direct to consumer model, using consumer data as a starting point. Consumers …

We are living in a world of fast-paced digital transformation makes the global marketing industry change dramatically. As a result. today’s marketing and advertising professionals are facing increasing pressure to prove their impact on the bottom line and to justify their everyday decisions with hard data. On the plus side, research and insights professionals are …

From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. Investigating what your customers are thinking is a tough nut to crack. Where do you suppose to start? Are polls still the only way to conduct customer research? What if nothing beneficial comes from it? Do you really …

Consumer insight has always been central to effective brand positioning and marketing strategy. Today, it’s taking on a whole new role. What are consumer insights? It’s a real truth about a customer reveals something about consumer behaviors and perceptions, underpinning a successful marketing campaign; helping a brand to create the right message for the right …

Images are more impactful than text, more memorable, more engaging and more likely to be shared and re-shared. There are well over 3 billion photos shared daily on social media. The fastest growing social media platforms are image-based: Snapchat, Instagram, Pinterest and Tumblr, even the original social networks like twitter and facebook now focus much …

Marketers are constantly seeking to create engagement with their buyers & drive actions that help buyers to move rapidly through their customer lifecycle. The below points illustrates the strong intersection between modern marketing and psychology & what Marketers can achieve by using consumer psychology in marketing: Persuasion Architecture: It is simply designing the website, or …