We are living in a world of fast-paced digital transformation makes the global marketing industry change dramatically. As a result. today’s marketing and advertising professionals are facing increasing pressure to prove their impact on the bottom line and to justify their everyday decisions with hard data. On the plus side, research and insights professionals are …
From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. Investigating what your customers are thinking is a tough nut to crack. Where do you suppose to start? Are polls still the only way to conduct customer research? What if nothing beneficial comes from it? Do you really …
Consumer insight has always been central to effective brand positioning and marketing strategy. Today, it’s taking on a whole new role. What are consumer insights? It’s a real truth about a customer reveals something about consumer behaviors and perceptions, underpinning a successful marketing campaign; helping a brand to create the right message for the right …
Images are more impactful than text, more memorable, more engaging and more likely to be shared and re-shared. There are well over 3 billion photos shared daily on social media. The fastest growing social media platforms are image-based: Snapchat, Instagram, Pinterest and Tumblr, even the original social networks like twitter and facebook now focus much …
Marketers are constantly seeking to create engagement with their buyers & drive actions that help buyers to move rapidly through their customer lifecycle. The below points illustrates the strong intersection between modern marketing and psychology & what Marketers can achieve by using consumer psychology in marketing: Persuasion Architecture: It is simply designing the website, or …
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