Dashboards are an effective tool for distilling data into actionable insights. Well-planned dashboards can align your organization’s efforts, speed up decision-making, track performance outcomes and increase ROI. In order to see, understand the complete picture and make fast & data-driven decisions, you’ll need to build dashboards that can show you what’s really happening across many …
Above all other devices, especially over the last decade, people have come to use their mobile devices, especially smartphones which have become preferred for researching, shopping, and purchasing. Over 2.6 billion people (30% of all humans living on earth) use smartphones and they check their phones 150+ times each day browsing and interacting with mobile …
Social media day over day became a crucial platform to interact with customers, 80% of companies think that they deliver superior customer service via social media, while 33% of social media users prefer to use social media rather than calling customer service. Learn how to provide excellently social media customer care through the following 10 …
Testing is the heart and soul of a marketing team, focused on getting incredible results. Once marketers launch a campaign, the real work starts: testing multiple variants, measuring results, and optimizing. Firstly, before marketers start testing put in mind these following tips: Plan to run tests for at least 3 weeks. Only test one variable at …
We live in a multichannel world. Email marketing, organic social media, paid social media, etc. are digital marketing tools. Marketers use various marketing tools, each is specialized in delivering the most advanced tool for a specific feature, and then sync them all. Figure out the 6 major factors marketers should consider before making their decision …
There is a variety of social media metrics used as business tools. Every tool can be used for a purpose different than other kinds of tools. Read the below brief of social media metrics and find out more about how to measure the metrics you need to be tracking, and how you can use them: …
Calls-to-action (CTAs) connect two of the most critical pieces in the lead generation process: incoming traffic and opportunities for converting these new visits into leads. So, if you need to optimize your marketing efforts for maximum conversions, you need to make call-to-action improvements. Here are some selected examples of effective call-to-action: 1- Calls-to-Action Using Contrasting …
Influencers are people with a large base of online followers and have established credibility over time. They use their share of voice to endorse, support, or decry products/services. Often, they affect the opinions and actions of their audiences. Influencers have become more prevalent, and more affecting on consumers decisions as 95% of consumers trust recommendations from …
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