Digital Marketing Guides & Strategies

Why Interaction Is the Key to Lead Generation, Part 2 | GoToWebinar

Digital Events & Webinars

Webinars are without a doubt one of the most powerful formats in a content marketer’s toolkit. They offer a unique opportunity to gather real-time data about your audience.

Unlike most content marketing formats, webinars allow you to break through that noise and distractions by providing numerous opportunities to interact and engage in real-time with your audience.

For B2B webinars, only about half of people registered will attend the live event. 10% drop out during the webinar. Download the full guide to learn the tools and techniques to keep your webinar attendees hooked from start to finish

For B2B webinars, only about half of the people registered will attend the live event. 10% drop out during the webinar

GoToWebinar provides you with a three-part series teach you all you need to know about webinars and how to plan, promote, and execute your first successful webinar.

The first eBook explained the keys to attracting your webinar audience for lead generation, including how to find a topic, create a webinar’s content and attract experienced speakers and panelists.

In part two, you’ll learn the tools and techniques to keep your webinar attendees hooked from start to finish.

Download part 2 of GoToWebinar’s eBook and find answers for questions like:

  • Why storytelling should be the focus of your webinar?
  • How can you ensure your webinar runs smoothly?
  • How can you interact with your audience for maximum impact?

Related Guides:

What’s in “Why Interaction Is the Key to Lead Generation” eBook:

  • Introduction
  • SECTION 1: The Power of Telling a Story
    • How to ensure your webinar audience stays engaged
      • Tell a great story
      • Follow the Steve Jobs storytelling format
      • Add drama with your voice
      • Have a conversation – talk with them, not at them
      • Tell the story visually
      • Create a little suspense
      • Excite with multimedia tools to maintain engagement
  • SECTION 2: Prepare to Launch Your First Webinar
  • SECTION 3: How to Interact with Your Audience for Maximum Impact.
    • How to use audience behavior for lead generation.
  • Conclusion

Number of Pages:

  • 20 Pages


  • Free


GoToWebinar is the easiest-to-use, do-it-yourself webinar tool that projects your message to over 2,000 online attendees. GoToWebinar is the trusted event leader; hosting 2.7 million webinars every year. With GoToWebinar, you can generate more qualified leads at a lower cost and improve communication with prospects, customers, and employees.This outstanding tool enables you to host unlimited webinars for one low flat fee and gives attendees the option to join from a Mac, PC or mobile device.


  • GoToWebinar lets you interact effectively with a widely dispersed workforce in real-time.
  • Provide pre-recorded or live workshops to audiences of up to 2,000 people.
  • Whether you use it to inform customers or educate employees, GoToWebinar helps you engage authentically.
  • GoToWebinar helps you better know your customers.
  • Harness data and questions to develop a more accurate customer profile.
  • Focus on high-quality leads for your sales team.
  • With GoToWebinar, you spend more time with the leads most likely to pay off.


  • Event Management
  • Flexible Scheduling
  • Webinar Templates
  • Branding
  • Custom Registration
  • Channel Page
  • GoToStage
  • Engagement Dashboard
  • Presenter Webcams
  • Polls and Surveys
  • Recording
  • Pre-recorded events
  • Integrations
  • Attendee Reports
  • Event Analytics
  • Source Tracking

Pricing :

  • Starter: $89 per month—Billed Monthly
  • PRO: $199 per month—Billed Annually
  • Plus: $429 per month—Billed Annually
Note: All prices are subject to change without prior notice. So, please check the original link of pricing.


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