Lead generation is often regarded as the most challenging and costly aspect of any organization’s marketing efforts. But what if there was a way to reach a large and targeted audience while capturing invaluable information about them?
The secret is in webinars.
Not only are webinars a low-cost vehicle to reach a large and dispersed of the potential audience, but they are also an extremely effective strategy to generate more qualified leads.
Webinars were found to be the number-one source of lead generation for B2B marketers, according to a research analyst firm Forrester.
So, if you’re thinking about adding webinars to your marketing strategy but don’t know where to start? That’s okay, GoToWebinar has got you covered!
GoToWebinar provides you with a three-part series teach you all you need to know about webinars and how to plan, promote, and execute your first successful webinar.
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