Digital Marketing Guides & Strategies

Beginners Guide to Generating Leads With Webinars, Part 1 | GoToWebinar

Digital Events & Webinars

Lead generation is often regarded as the most challenging and costly aspect of any organization’s marketing efforts. But what if there was a way to reach a large and targeted audience while capturing invaluable information about them?

The secret is in webinars.

Not only are webinars a low-cost vehicle to reach a large and dispersed of the potential audience, but they are also an extremely effective strategy to generate more qualified leads.

Webinars were found to be the number-one source of lead generation for B2B marketers, according to a research analyst firm Forrester.

So, if you’re thinking about adding webinars to your marketing strategy but don’t know where to start? That’s okay, GoToWebinar has got you covered!

GoToWebinar provides you with a three-part series teach you all you need to know about webinars and how to plan, promote, and execute your first successful webinar.

Download part 1 of GoToWebinar’s eBook and find answers for questions like:

  • Why are webinars so effective for marketers? Based on recent studies and stats.
  • When and why should you use webinars? Based on recent studies and stats.
  • How can you plan, promote and execute your first webinar successfully?

Related Guide:

What’s in “Beginners Guide to Generating Leads with Webinars” eBook:

  • How to Use Webinars to Generate More Leads
  • SECTION 1: Why Marketers Should Be Using Webinars
    • Why marketers should use webinars.
  • SECTION 2: How to Develop Your Content.
    • A good starting point for finding topics for your webinar is…
    • Take the creative process up a notch. Here’s how.
    • Creative webinar formats to try.
    • Checklist: Steps to set up a great webinar.
    • Create a Plan to Capture Leads.
    • Some other key strategies to build an audience, according to Unbounce, are…
  • SECTION 4: How to Promote Your Webinar to Attract the Biggest Audience.
    • Here’s how to boost your webinar attendance.n

Number of Pages:

  • 27 Pages


  • Free


GoToWebinar is the easiest-to-use, do-it-yourself webinar tool that projects your message to over 2,000 online attendees. GoToWebinar is the trusted event leader; hosting 2.7 million webinars every year. With GoToWebinar, you can generate more qualified leads at a lower cost and improve communication with prospects, customers, and employees.This outstanding tool enables you to host unlimited webinars for one low flat fee and gives attendees the option to join from a Mac, PC or mobile device.


  • GoToWebinar lets you interact effectively with a widely dispersed workforce in real-time.
  • Provide pre-recorded or live workshops to audiences of up to 2,000 people.
  • Whether you use it to inform customers or educate employees, GoToWebinar helps you engage authentically.
  • GoToWebinar helps you better know your customers.
  • Harness data and questions to develop a more accurate customer profile.
  • Focus on high-quality leads for your sales team.
  • With GoToWebinar, you spend more time with the leads most likely to pay off.


  • Event Management
  • Flexible Scheduling
  • Webinar Templates
  • Branding
  • Custom Registration
  • Channel Page
  • GoToStage
  • Engagement Dashboard
  • Presenter Webcams
  • Polls and Surveys
  • Recording
  • Pre-recorded events
  • Integrations
  • Attendee Reports
  • Event Analytics
  • Source Tracking

Pricing :

  • Starter: $89 per month—Billed Monthly
  • PRO: $199 per month—Billed Annually
  • Plus: $429 per month—Billed Annually
Note: All prices are subject to change without prior notice. So, please check the original link of pricing.

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