Lead generation is often regarded as the most challenging and costly aspect of any organization’s marketing efforts. But what if there was a way to reach a large and targeted audience while capturing invaluable information about them?
The secret is in webinars.
Not only are webinars a low-cost vehicle to reach a large and dispersed of the potential audience, but they are also an extremely effective strategy to generate more qualified leads.
Webinars were found to be the number-one source of lead generation for B2B marketers, according to a research analyst firm Forrester.
So, if you’re thinking about adding webinars to your marketing strategy but don’t know where to start? That’s okay, GoToWebinar has got you covered!
GoToWebinar provides you with a three-part series teach you all you need to know about webinars and how to plan, promote, and execute your first successful webinar.
Download part 1 of GoToWebinar’s eBook and find answers for questions like:
- Why are webinars so effective for marketers? Based on recent studies and stats.
- When and why should you use webinars? Based on recent studies and stats.
- How can you plan, promote and execute your first webinar successfully?
What’s in “Beginners Guide to Generating Leads with Webinars” eBook:
- How to Use Webinars to Generate More Leads
- SECTION 1: Why Marketers Should Be Using Webinars
- Why marketers should use webinars.
- SECTION 2: How to Develop Your Content.
- A good starting point for finding topics for your webinar is…
- Take the creative process up a notch. Here’s how.
- Creative webinar formats to try.
- Checklist: Steps to set up a great webinar.
- Create a Plan to Capture Leads.
- Some other key strategies to build an audience, according to Unbounce, are…
- SECTION 4: How to Promote Your Webinar to Attract the Biggest Audience.
- Here’s how to boost your webinar attendance.n
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