73% of marketers and sales leaders said that a webinar is the best way to generate high-quality leads…
After planning, promoting and executing your webinar, how do you take all that incredibly insightful data gathered during the webinar and convert it to sales?
In this eBook, GoToWebinar guides you through every step of the webinar process, showing you how to consolidate your quality leads and nurture them through the sales funnel.
In the first two parts of the webinar series, you learned what to do before the event to attract your targeted audience, as well as how to engage an audience during your session.
Now, it’s time to focus on the after, when your aim is to analyze the data and use it to convert leads into loyal customers.
Download part 3 of GoToWebinar’s eBook and learn how to:
- Reach out to leads after your webinar.
- Create a great webinar replay page.
- Review the webinar behavior metrics to reveal key insights.
- Deliver qualified leads to your sales team.
- Use a single webinar to create an entire content marketing strategy.
What’s in “The Secret to High-Converting Webinars” eBook:
- SECTION 1: Post-Webinar Communication
- How to maximize your lead generation immediately following a webinar
- Segment and personalize
- SECTION 2: How to Read the Data
- How to analyze the data
- The top 3 webinar behavior metrics to track
- SECTION 3: Scoring the Leads
- SECTION 4: How to Deliver Leads to Your Sales Team
- SECTION 5: Creating Your Content Hub
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