Digital Marketing Guides & Strategies

The Secret to High-Converting Webinars, Part 3 | GoToWebinar

Digital Events & Webinars

73% of marketers and sales leaders said that a webinar is the best way to generate high-quality leads…

After planning, promoting and executing your webinar, how do you take all that incredibly insightful data gathered during the webinar and convert it to sales?

In this eBook, GoToWebinar guides you through every step of the webinar process, showing you how to consolidate your quality leads and nurture them through the sales funnel.

In the first two parts of the webinar series, you learned what to do before the event to attract your targeted audience, as well as how to engage an audience during your session.

Now, it’s time to focus on the after, when your aim is to analyze the data and use it to convert leads into loyal customers.

Download part 3 of GoToWebinar’s eBook and learn how to:

  • Reach out to leads after your webinar.
  • Create a great webinar replay page.
  • Review the webinar behavior metrics to reveal key insights.
  • Deliver qualified leads to your sales team.
  • Use a single webinar to create an entire content marketing strategy.

Related Guides:

What’s in “The Secret to High-Converting Webinars” eBook:

  • Introduction
  • SECTION 1: Post-Webinar Communication
    • How to maximize your lead generation immediately following a webinar
    • Segment and personalize
  • SECTION 2: How to Read the Data
    • How to analyze the data
    • The top 3 webinar behavior metrics to track
  • SECTION 3: Scoring the Leads
  • SECTION 4: How to Deliver Leads to Your Sales Team
  • SECTION 5: Creating Your Content Hub

Number of Pages:

  • 21 Pages


  • Free


GoToWebinar is the easiest-to-use, do-it-yourself webinar tool that projects your message to over 2,000 online attendees. GoToWebinar is the trusted event leader; hosting 2.7 million webinars every year. With GoToWebinar, you can generate more qualified leads at a lower cost and improve communication with prospects, customers, and employees.This outstanding tool enables you to host unlimited webinars for one low flat fee and gives attendees the option to join from a Mac, PC or mobile device.


  • GoToWebinar lets you interact effectively with a widely dispersed workforce in real-time.
  • Provide pre-recorded or live workshops to audiences of up to 2,000 people.
  • Whether you use it to inform customers or educate employees, GoToWebinar helps you engage authentically.
  • GoToWebinar helps you better know your customers.
  • Harness data and questions to develop a more accurate customer profile.
  • Focus on high-quality leads for your sales team.
  • With GoToWebinar, you spend more time with the leads most likely to pay off.


  • Event Management
  • Flexible Scheduling
  • Webinar Templates
  • Branding
  • Custom Registration
  • Channel Page
  • GoToStage
  • Engagement Dashboard
  • Presenter Webcams
  • Polls and Surveys
  • Recording
  • Pre-recorded events
  • Integrations
  • Attendee Reports
  • Event Analytics
  • Source Tracking

Pricing :

  • Starter: $89 per month—Billed Monthly
  • PRO: $199 per month—Billed Annually
  • Plus: $429 per month—Billed Annually
Note: All prices are subject to change without prior notice. So, please check the original link of pricing.


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