When creating content it is highly important to know what attracts the audience and what will bring high engagement rates. It is a fact that over 70% of ALL web traffic now comes from video, so you better consider this when creating content. This Youtube SEO CheatSheet will provide you with tricks to help you with your content.
Before starting with this, video is now the primary way people want to learn, interact, and shop online. Also, the search engines are already choosing a video in their search results even if it is newer and has less authority than the similar content in written form. You no longer have a choice if you want to deliver your content via video or not.
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Related Article: Top 5 Social Media Trends 2020 to Spur Your YouTube Community
Bear in mind these tricks and you will have a significant engagement rate.
1. YouTube Title: The title is what catches the eye first so it is better to keep it short -less than 10 words is ideal-, to the point, add your keyword, include numbers if you can, and include a specific benefit. Readable is a quick way to check if you are being too clever, your title should be readable and aim to keep it under 8th grade.
2. Write a killer description: Here’s a good format for great video description, it should be at least 150 words and pay attention to the first two sentences, add your primary call to action with a URL.
3. Tags are crucial: YouTube only allows 500 characters for tags, Market Samurai is a perfect tool for using specific tags, make sure to use tags which are general words to describe your video such as “DIY”, make sure to use contextual single word tags which are keywords that describe your videos general field of interest such as “camping”.
4. Make your thumbnail pop: your thumbnail will often determine the success or failure of your video before anyone has ever watched it, make your video stand out, Canva is a great tool for creating eye-popping thumbnails drag and drop easily; it is a good idea to add text to your thumbnail, review your thumbnail at a small scale, additionally, you should use graphics or screenshots from within your video or at least something close.
5. Add music to boost the emotional impact: everything includes music because it is an effective way to intensify the emotional impact of a video with little effort. so adding music will give an energy boost to your video and won’t make it boring.
Make sure to check the full guide for further tricks and tools to make better use of your video content on Youtube.