Location & time of online shopping in US | When & Where Americans Shop

Digital Marketing Statistics & Metrics

43% of Americans Who Have Shopped Online Have Made a Purchase From Bed, 2017 | BigCommerce & Square

E-Commerce & Retail | USA

The vast majority of Americans (93%) have done an online purchasing process in the last year. 80% reported that they’re purchasing something online monthly, 30% weekly and 5% daily.

In terms of the purchase location and time, most of the online shoppers (43%) said they’ve made a purchase from the bed, 25% did so while standing in a brick-and-mortar store and 23% in their work office. Millennials reported the highest incidences of bed, cars and bathroom shopping.

It worth to be mentioned that shopping also is a state of mind. 1 in 10 shoppers admitted to buying something online after drinking alcohol.

43% of Americans Who Have Shopped Online Have Made a Purchase From Bed, 2017 | BigCommerce & Square

Graphs Show When and Where Americans Make Their Online Purchases in 2017

BigCommerce

Founded in 2009, BigCommerce is an Australian company develops the e-commerce software and platform for fast-growing businesses. It's considered the world’s leading cloud e-commerce platform for established and rapidly-growing businesses. BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software.BigCommerce serves B2B and B2C e-commerce for over 60,000 SMBs, 2,000+ mid-market businesses, more than 25 Fortune 1000 companies, and also industry-leading brands including Assurant, Ben & Jerry’s, Gibson, Paul Mitchell, Martha Stewart, and Toyota.
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