During the Christmas shopping season, sales increase dramatically in almost all retail areas across all digital shopping channels. In Europe, 87% of shoppers feel some sort of appeal towards the Christmas shopping. But when usually do Europeans make their Christmas gift purchasing?.
A survey conducted by “PayPal” shows that 64% of Europeans make their Christmas shopping during December – the same month of the holiday – but most of them (22%) shopped during the second week of December. Only 36% do so in previous months (October & November).