46% of the sample consisted of 8,751 respondents surveyed in South Africa by Effective Measure have already shopped online. 66% of those online shoppers are shopping online mostly once every three months, while only 6% shop online at least once a week.
In terms of the preference of devices, the vast majority of respondents (65%) prefer to shop from a desktop computer or laptop (PC). 27% prefer to shop from a mobile phone and only 9% prefer to do so from a tablet.
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