Credit Card Payment Tops All Payment Methods in South Africa, 2017

Digital Marketing Statistics & Metrics

66% of Online Shoppers in South Africa Prefer to Pay With a Credit or Debit Card, 2017 | Effective Measure

E-Commerce & Retail | South Africa

Online shopping is increasingly becoming the norm for online audiences in South Africa. 80% of online shoppers have either maintained or increased their online shopping habit over the last year besides 46% of offline shoppers claimed that they will make an online purchase within the coming year.

In terms of the payment preference among those who shop online in South Africa, 45% of them prefer to pay with a credit card and 21% prefer to do so with a debit card; accounting over 65% of all respondents surveyed.

Bank transfer ranked the third with only 20%, while PayPal and other payment methods lagged behind with only 7% and 8% respectively.

66% of Online Shoppers in South Africa Prefer to Pay With a Credit or Debit Card, 2017 | Effective Measure

Graph Shows the Top Online Payment Systems in South Africa in 2017

Narratiive

Market Research

Narratiive, previously known as Effective Measure, is the leading and most trusted audience measurement platform in the MENA region and South Africa. Narratiive helps market leaders to build their sales story, respond to RFPs and win more advertising revenue.Narratiive also offers combining deep expertise in machine learning & AI modeling with a wide range of partner datasets, providing the market with a comprehensive, single view of user behavior across websites, apps, connected TV & email campaigns.
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