Digital Marketing Statistics & Metrics

Better Understanding of Customers is The Most Predictable Factor of Using Artificial Intelligence by Marketers With a Rate of 31.42%, 2018 | BrightEdge

Artificial Intelligence | Global

Artificial intelligence (AI) is a hot topic in business technology, and industrial companies have taken notice. By deploying the right combination of AI technologies, producers can boost efficiency, improve flexibility, accelerate processes, and even enable self-optimizing operations.
Companies around the world and across industries are exploring the possibility of applying AI in their operations. Yet some executives remain skeptical that AI can deliver its promised benefits.

Take a glance at the success stories marketers are seeing with the implementation of artificial intelligence:

  • 42% reported that they predict a better understanding of the customer.
  • 39% indicated that they hope for more productivity & time-saving.
  • 65% said that they expect better-performing content.
Success Stories of Using Artificial Intelligence, 2018.

A Graph Shows The Success Stories of Using Artificial Intelligence, 2018.


BrightEdge was founded by Jim Yu and Lemuel Park in 2007. BrightEdge is venture-backed by some of the top venture capitalists in the Silicon Valley. The company employs more than 350 people, operating in offices in Foster City, Seattle, Cleveland, Chicago, New York, London, Sydney, and Tokyo. BrightEdge transforms online content into tangible business results, like traffic, engagement, and revenue. BrightEdge's award-winning SEO platform is powered by a sophisticated AI and machine learning engine. Because it crawls the web and collects first-party data, it is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.


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