Social media buying is the process of procuring advertising from social media platforms. As social media continue to break geological boundaries and connect people together, it has also revolutionized the way people interact and socialize with each other. Businesses and entrepreneurs alike have taken advantage of these online channels to grow and expand businesses. Most digital marketers know that social media is a crucial part of an ad campaign and that, when it comes to sales conversions, social media is certainly useful.
Take a glance at the Australian shoppers’ perceptions of social media buying: