Digital Marketing Statistics & Metrics

Australian Online Shoppers Don’t Trust The Process of Buying via Social Media Platforms at a Rate of 36%, 2018 | Paypal

E-Commerce & Retail | Australia

Social media buying is the process of procuring advertising from social media platforms. As social media continue to break geological boundaries and connect people together, it has also revolutionized the way people interact and socialize with each other. Businesses and entrepreneurs alike have taken advantage of these online channels to grow and expand businesses. Most digital marketers know that social media is a crucial part of an ad campaign and that, when it comes to sales conversions, social media is certainly useful.

Take a glance at the Australian shoppers’ perceptions of social media buying:

  • 36% of surveyed Australian online shoppers reported that they don’t trust the process of buying via social media platforms.
  • 23% mentioned that they would buy from a social media platform if they can use their PayPal account for convenience and safety.
  • 22% of Australian online shoppers said that they have seen items available for sale on social media sites, but will look for the same item to purchase from an online store instead of social media platforms.
 The Australian Consumer Social Perceptions in 2018.

A Graph Shows The Australian Consumer’s Social Perceptions in 2018.


Financial services

PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, PayPal Smart Connect or account balances, without sharing financial information. PayPal becomes a global leader in online payment solutions with more than 203 million accounts worldwide. Available in 202 countries and 25 currencies around the world, PayPal enables global e-commerce by making payments possible across different locations, currencies, and languages. Located in San Jose, California, PayPal was founded in 1998.


Subscribe for our newsletter!