Digital Marketing Statistics & Metrics

61% of Australian Online Users Check/Use Social Media Platforms in The Evening, 2018 | Yellow

Uncategorized | Australia

Social media has changed the way that all users use the web. Hyperlinks and search bars are being replaced by algorithms and apps that learn our tastes and preferences. Combined with the rise of mobile devices, people are more connected than ever before.
Australians are checking social media more often, in more places. They are going on social media at home, at work, in cars and buses.

Take a glance at the Australian social media usage by the time of day:

  • 61% of Australian online users mentioned that they use/check social media in the evening.
  • 59% reported that they use/check social media platforms first thing in the morning.
  • 42% indicated that they check social media in the breaks.
Australian Social Media Usage By Time of Day, 2018.

                                                            A Graph Shows Australian Social Media Usage By Time of Day, 2018.

Yellow Pages

As one of the Sensis's companies, Yellow Pages® is the leading and most trusted print directory has business listings, phone numbers, maps, email addresses & websites for local Australian businesses to help people get the job done. The Yellow Pages Book plays a significant role in connecting businesses with valuable target markets that can't always be reached online.With a long, trusted history helping Aussies find, choose and connect, Yellow Pages is the go-to for reliable, comprehensive business listings. And with intelligent tools like Quotes and Bookings, Yellow Pages is making it even easier for marketers to enhance their online listings.


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